Report on the "National Taste Tour Festival 2025"!
Passion for food and gratitude for our customers' smiles

6,000 customers attended!
A lively atmosphere befitting a "food festival"

The venues are the atrium plaza and Restaurant "Salas Cafe & Brasserie".
Over the two days, a staggering 6,000 customers visited, transforming Bentencho into a bustling "food theme park."

The rising steam and the savory aroma of freshly baked food filled the air. At each venue, chefs and cooks from various regions offered a variety of dishes devised to showcase the unique characteristics of their local areas.

We've received many comments from customers saying things like, "The portions were generous and everything was delicious!" and "I enjoyed chatting with the chefs!"
Some visitors were repeat customers who said they came back on the second day because they wanted to try other dishes, while others stayed for a long time to fully enjoy the event. Although it was rainy on the second day, the covered plaza was filled with smiles.

From Hokkaido in the north to Okinawa in the south, local flavors and hotel expertise come together in a delightful culinary experience.

This festival brings together chefs from 33 establishments across the country.
From Hokkaido in the north to Okinawa in the south, a wide variety of local ingredients and regional dishes are available, all prepared with the quality you'd expect from a hotel. The lineup allows you to enjoy a "culinary tour of local areas" as if you were actually traveling.

The chefs focused on "how to capture the unique flavors of the local area in each dish."
From the handling of ingredients to the cooking process and the meticulous adjustment of serving temperature, it was a truly professional experience, far beyond what you'd expect at an event venue. Every dish clearly reflected a passion for the local community and the skill of a true professional.

[Hokkaido] Ezo deer meat and autumn harvest soup curry

HOTEL MYSTAYS PREMIER Sapporo Park

A soup curry packed with the bounty of autumn in Hokkaido.
The tender Ezo deer meat is cooked slowly at a low temperature to lock in its flavor. The balance of sweetness and richness from seasonal vegetables such as pumpkin and mushrooms is exquisite, making this a dish that conveys the desire to "let you experience the nature of Hokkaido with just one spoonful."

[Kansai] Nachikatsuura 3-Type Fresh Tuna Tasting Bowl

KAMENOI HOTEL NACHI KATSUURA

A luxurious raw tuna bowl featuring three types of tuna: lean, medium fatty, and fatty.
We've taken the exceptionally fresh raw tuna, which is normally only available locally, and enhanced it further with the meticulous preparation and techniques unique to our hotel. This is a truly special dish that allows you to fully enjoy the different flavors of each part of the tuna.

[Kyushu] Grilled eel (kabayaki) and plain grilled eel (shirayaki) mixed rice bowl

Art Hotel Miyazaki Sky Tower

This luxurious rice bowl allows you to enjoy both fragrant grilled eel and plain grilled eel, which lets you savor the pure flavor of the ingredients, all at once.
The aroma extracted over charcoal, the way the sauce is applied, and the precise adjustment of the grilling time—the craftsman's skill shines through in every detail. It was a highly satisfying dish that brought out the true flavor of the eel to the fullest.

The message behind "delicious"

What all the dishes had in common was the chefs' desire to make the taste of a hotel more accessible to everyone.
Even dishes that are usually only available at Restaurant were made easily accessible for these two days, with meticulous attention paid to everything from ingredient selection to presentation.
Many attendees at the venue commented, "I want to try this flavor in its place of origin someday!", and there were moments when the food inspired people to plan their next trip.
This event truly fostered new encounters and experiences connected through food.

The character "Funyaran" from Kamei Hotel will also make an appearance!
The "Iconia Rock-Paper-Scissors" game was a huge hit.

Funyaran, the popular character from Kamei Hotel, will also be making an appearance at the venue!
The adorable turtle-shaped design brings smiles to children's faces, and even adults can't help but take pictures.
On the second day, the "Iconia Grand Rock-Paper-Scissors Tournament" was held, with the cry of "Iconia!" echoing throughout the venue. The winner received luxurious prizes, including a hotel stay voucher!
If you're wondering, "Which hotel should I stay at?", we highly recommend enjoying a wonderful stay at ICONIA HOSPITALITY hotel.

The next stage is a "cooking contest"!

The culinary fervor generated at the festival will continue into the finals of the "ICONIA Culinary Contest 2025" in December.
This year, 416 entrants from 101 hotels in 6 areas throughout Japan entered the contest.
A total of 18 finalists, six from each of the three categories, will gather at Atami and Hotel New Akao in Shizuoka to compete for the "ICONIA No. 1 dish.
In addition, 60 GoTo Pass members will participate as special judges. This will be a rare opportunity to experience the live and serious competition up close and personal. (*The application period has been closed.)
This contest is said to be a narrow gate just to advance to the finals.
After the finals, we will send you a detailed report on the winning menu and the excitement of the day via e-mail, so please look forward to it!

In order to continue delivering the joy of "food" to our customers

宿泊特化型から大型リゾートまで、全国に180を超える施設を運営している「アイコニア・ホスピタリティ」。今回のイベントを通じて、多くのお客様が当社の食の魅力に触れてくださいました。

アイコニア・ホスピタリティでは、これからも"食"を通じて心が動く体験をお届けしていきます。

今回のイベントをきっかけに、より多くのお客様に当社の食の魅力を知っていただければ嬉しいです。引き続き、どうぞご期待ください！